One subject.
A whole world of stories.

A brand I built
from the inside.

Narices Rotas is my own independent boxing brand. It brings together the sport’s history, personalities and culture through stories made for fans.

As founder and content strategist, my work spans ideation, research, scripting, thumbnail direction, publishing and performance analysis. This is an example of hands-on work on my own brand, rather than a client engagement.

Start with the story.

Research subjects and audience interests, examine standout videos, and develop a clear angle before committing to production.

Connect the promise to the video.

Consider titles, thumbnail concepts and the opening together. Review the structure and pacing so that the story delivers on the reason someone clicked.

Learn from audience behavior.

Use click-through and retention data to question creative choices and inform future work. The aim is a repeatable decision process, with room for editorial judgment.